No matter what business you own, the way you portray yourself is a vital part of success. With the rise of social media, a targeted and effective web presence is more vital than ever. For first-time entrepreneurs, building a positive image and developing your personal brand can go a long way in creating an impression on your future clients. In this article, we will explore strategies by which you can grow your online presence.
Develop a professional website
A properly designed website showcases your professionalism and the quality of work that you can do. Consult with a marketing consultant about designing a professional website for your business. If you have a tight budget, you can design your own website. With tools like Squarespace or Wix, you can choose from an endless range of design themes and ideas without knowing any coding.
When creating a website, consider the visual elements and how you can make them appealing. Colors, images, and grammatically correct sentences impact how people will perceive your website. Since people will usually use their phones to check reviews about a service, consider having your website optimised for viewing on mobile phones. Concise and clear messages and graphic elements can help enhance user experiences on your website.
Integrate your personal and professional profiles
Almost 4 billion people use social media today. The virtual space is a great platform to connect with potential customers. It also means that you may need to compete with other businesses in your industry for visibility.
You can achieve this by combining your personal and professional profiles. By displaying your personal interests, you display your personality and brand more clearly to customers. Creating a cohesive brand with merged profiles further helps to avoid confusion and promotes transparency about who you are to your audience.
Improve how customers can find you in search results
Search engine optimization (SEO) is how you improve your chances of appearing in search results when a customer searches for franchises in your industry. There are several ways to ensure that your business is seen and ranked in higher places by search engines. Using a mix of keywords which talk about your brand and market on your website is a great way of improving SEO traffic. You can also consult a SEO expert who can suggest top performing keywords to include in your website.
Increase traffic with paid ads
You can also drive traffic to your website by using paid search advertising. Pay-per-click (PPC) ads let you buy ads which appear in the sponsored results section in a search page. Research indicates that almost 65% of customers click on Google Ads while looking to purchase an item online. PPC ads utilize keywords and search terms which define and promote your brand above those of your competitors.
A crucial component of managing a business successfully is networking with the right connections. Networking improves your communication and chances of success at running your business. With the emergence of social media, traditional barriers to networking have been removed. You can use your resources more effectively and achieve desired results without worrying about expenses or geographic distances.
In addition to social media, online communities are excellent platforms to find people who share the same interests, hobbies, and passions as you. In these communities, people have personal profiles which they use to interact with other members. Online communities are classified by niche, location, and other parameters which can be helpful especially when you are trying to grow your online presence.
You can use online communities to engage with potential clients, share educational information about your work, and build your reputation as a reliable professional. Participating in online communities boosts the profile of your business which then encourages site visits. Places such as online forums allow opportunities for Q&A discussions where anyone can post questions and answers. You can develop yourself as an authority in your respective field by responding to questions in these forums.
There are close to 300 million online forums which can provide you with the opportunity to connect with other people in your industry. Regularly engage in conversations to establish your brand. Including a link in your signature can generate thousands of impressions and clicks which can drive traffic to your website and social media channels.
While improving your company’s online presence should be priority, also consider taking steps to protect your business from online fraud. You can learn more about business insurance and how it can help secure your company here.